By now, it isn’t new to all smart phone users that they can drive reasonable amount of leads/ reach through the BBM channel with advertisement but what most people do no know is how to go about it, how much it cost and what to expect in return. So we have collected some useful information that will help you decide if the BBM advertising is actually worth a try  or not. So lets take a look at the methods one after another;

Featured Placements

The Featured Placements helps BBM Channel owners promote their channel. As this is the landing page for BBM Channels, it is a great place for channel owners to promote their channel to millions of highly engaged and active customers.

Sponsored Invites

Sponsored Invites help BBM Channel owners grow their channels, and help BBM Channels users find relevant, interesting channels and channel owners have the ability to invite BBM users to join their channel.

Sponsored Posts

Within the Updates tab in BBM, BBM Channel owners can place sponsored posts alongside updates from your BBM Contacts and the BBM Channels you are already subscribed to.

Ads can link to a mobi site or the clients BBM Channel.
Sponsored posts will have your content viewable by the targeted user’s profile which as a result will compel a click to either download or browse further for information.

In the spirit of being open and transparent, these sponsored posts is clearly labeled.

How to get started with BBM Advert.

BBM represent globally by Blyk, with dedicated sales representatives in Chicago, Dubai, London, Singapore, and Toronto, while Habari Media represents BBM with dedicated sales representatives in South Africa, Nigeria, and Ghana.

The partnership was based on long years of expertise and experience between these two advertising giants.

To place sponsored ads on blackberry messenger for regions outside Africa you would need to contact Blyk

To place Sponsored ads on blackberry messenger for users within South Africa, Nigeria, and Ghana contact Habari Media

What are the processes for placing BBM Channel Adverts?

You’ll let Blyk or Habari Media know your brands, targeting, time frame, objective, budget.

Blyk or Habari Mediaa will then send you a proposal with all the details e.g. potential reach, rates, creative specifications.

At the same time Blyk or Habari Media would send you a credit application for any of their vendors or representative in your country or location. Otherwise if you would like to go live quickly they can set you up so that you can make prepayment.

Should you be happy with the proposal by Blyk or Habari Media, they would also send you an Insertion order (IO), which you would sign.

However, on your side you would get all creative material ready for the creative deadline on the insertion order. Once ready you would send to Blyk or Habari Media.

Their campaign managers will then book in the campaign and optimize accordingly. You will receive weekly campaign performance reports.

How much does it cost to advertise on BBM Channel in Nigeria?

Sponsored Invite and Sponsored Post (CPM = $7) This means that for each 1000 impression your sponsored posts or invites get, you will be charged $7.

Featured Channel ($1000 per day). This means that for everyday your channel is being featured on the BBM Channel landing page, you will be charged $1000.

Overall Budget. Even though you can set a budget for your campaign, your budget cannot be below $2000.

Expected Response Rate

According to Habari, campaigns are seeing the following CTR (Click Through Rates):
Sponsored Invites: 6- 20%
Sponsored Post: 1 – 2%
Featured Channel
has seen 450,000 impressions during the first week of placement and a minimum spend of $2000 on BBM is a guaranteed maximum reach of 214 000 impressions.

Very recently, GTBank Plc launched an eCommerce Platform Called SME Market Hub where people can buy and sell products and services for free in Nigeria. This is really a nice idea, considering the fact that many small businesses cannot afford the overwhelming cost of getting a professional eCommerce website to sell their products or services online. This has been challenging particularly for small scale retail stores in Nigeria.

So what is SME Market Hub?
The SME Market Hub is a website, where small businesses can create a fully hosted online stores for their businesses, add products and receive payment online with any debit card in the Country. The site also provides some customizable look and feel features and different designs to choose from using simple DIY guides.

Good reasons you should try the SME Market Hub

  1. The best reason why you should try it out is because it is free. So if you have been saving up for your eCommerce website dream which you are not sure will launch by 2015, then this is your lucky catch.
  2. The second reason is that it comes with a payment gateway which you also don’t have to pay for. Whether it’s VISA, Mastercard, Interswitch, Verve or eTranzact cards you want to accept on your store it doesn’t cost extra.
  3. Thirdly; you can do it yourself. You don’t need to have technical knowledge or learn sophisticated skills to setup your store within few minutes.
  4. It also has a very clean and simple back-end.

Good reasons you shouldn’t use the SME Market Hub

  1. The entire application is Hosted and Managed by GTBank. Even though it looks ideal to entrust your business data to a third party, it is also important to have control over your data at all times. Google understands this, that is why Google Apps for business provides users with a vault and Drive to store business related information.
  2. Not Extendable. Although it might not be very immediate to want some added functionalities on your store as a starter, but not being able to extend the functionality of your eCommerce website can hinder business growth in various ways.
  3. No personalized Domain name. For some people, it doesn’t really matter if it’s a personalized domain or a sub-domain; as long as the provided domain can perform the required task then there is no cause for alarm. But the reality is different; To run a successful online business the first thing you need to start with is a personalized domain name i.e: www.yoursite.com. This is like the shelter that shields every other part of your online business especially your email address. Having an online store with a yahoo email address shows a high level of un-seriousness on your brand to your customers and competitors.
  4. Same Design pattern: In a world where creativity enhances the spread of ideas, having an online store that looks similar to 1000 others isn’t creative, and it gives your customer and competitors a glance of the kind of business you have and how your processes run.
  5. It is owned & Managed by a Bank. People generally believe that something that does one thing is better at that thing than something that does so many things at the same time. GTBank has become a great banking success powered by innovation but technological expertise and a broad portfolio continue to be the most important criteria for selecting a service provider especially for eCommerce business.