By now, it isn’t new to all smart phone users that they can drive reasonable amount of leads/ reach through the BBM channel with advertisement but what most people do no know is how to go about it, how much it cost and what to expect in return. So we have collected some useful information that will help you decide if the BBM advertising is actually worth a try or not. So lets take a look at the methods one after another;
The Featured Placements helps BBM Channel owners promote their channel. As this is the landing page for BBM Channels, it is a great place for channel owners to promote their channel to millions of highly engaged and active customers.
Sponsored Invites help BBM Channel owners grow their channels, and help BBM Channels users find relevant, interesting channels and channel owners have the ability to invite BBM users to join their channel.
Within the Updates tab in BBM, BBM Channel owners can place sponsored posts alongside updates from your BBM Contacts and the BBM Channels you are already subscribed to.
Ads can link to a mobi site or the clients BBM Channel.
Sponsored posts will have your content viewable by the targeted user’s profile which as a result will compel a click to either download or browse further for information.
In the spirit of being open and transparent, these sponsored posts is clearly labeled.
How to get started with BBM Advert.
BBM represent globally by Blyk, with dedicated sales representatives in Chicago, Dubai, London, Singapore, and Toronto, while Habari Media represents BBM with dedicated sales representatives in South Africa, Nigeria, and Ghana.
The partnership was based on long years of expertise and experience between these two advertising giants.
To place sponsored ads on blackberry messenger for regions outside Africa you would need to contact Blyk
To place Sponsored ads on blackberry messenger for users within South Africa, Nigeria, and Ghana contact Habari Media
What are the processes for placing BBM Channel Adverts?
You’ll let Blyk or Habari Media know your brands, targeting, time frame, objective, budget.
Blyk or Habari Mediaa will then send you a proposal with all the details e.g. potential reach, rates, creative specifications.
At the same time Blyk or Habari Media would send you a credit application for any of their vendors or representative in your country or location. Otherwise if you would like to go live quickly they can set you up so that you can make prepayment.
Should you be happy with the proposal by Blyk or Habari Media, they would also send you an Insertion order (IO), which you would sign.
However, on your side you would get all creative material ready for the creative deadline on the insertion order. Once ready you would send to Blyk or Habari Media.
Their campaign managers will then book in the campaign and optimize accordingly. You will receive weekly campaign performance reports.
How much does it cost to advertise on BBM Channel in Nigeria?
Sponsored Invite and Sponsored Post (CPM = $7) This means that for each 1000 impression your sponsored posts or invites get, you will be charged $7.
Featured Channel ($1000 per day). This means that for everyday your channel is being featured on the BBM Channel landing page, you will be charged $1000.
Overall Budget. Even though you can set a budget for your campaign, your budget cannot be below $2000.
Expected Response Rate
According to Habari, campaigns are seeing the following CTR (Click Through Rates):
Sponsored Invites: 6- 20%
Sponsored Post: 1 – 2%
Featured Channel has seen 450,000 impressions during the first week of placement and a minimum spend of $2000 on BBM is a guaranteed maximum reach of 214 000 impressions.